Haia

Haia is a Pilates, strength, and Katonah Yoga® studio in Chandler, Arizona, founded by Carolina. Built around her own Haia Method, the studio teaches movement as a practice rather than a workout, grounded in alignment, breath, and awareness. Haia is Carolina's Hebrew name, so the brand had to feel as personal, real, and confident as she is in her practice. We hid the Hebrew letter hey (ה) within the logo, a quiet nod to her name and the story behind the studio. The result is an identity that's grounded and intentional, and one that now carries across everything Haia has grown into, from in-studio classes to its app, teacher certification, and product line. Deliverables: Logo · Typography · Brandbook