Daisy

Branding

Daisy Bakes Cakes creates custom cakes and treats that are as beautiful as they are delicious. She'd tried cheap, generic logos before and never felt they captured her. She wanted a brand that was clean, professional, and feminine, one that would let her cakes be the star. We built an elegant, understated identity that frames her work instead of competing with it. The result gives her bakery a polished, recognizable presence everywhere it shows up, and lets every cake speak for itself. Deliverables: Logo · Typography · Brandbook